The 2014-2015 NSAC (National Student Advertising Competition) client was Pizza Hut. They asked us to:
- Position Pizza Hut as the top choice for customers who order pizza digitally
- Provide the greatest digital ordering experience in the category
- Reach the target of 75 percent of all orders done online/mobile by the end of 2015
The problem was other chains were seen as having superior online ordering. We had to improve the online experience while remaining distinctly "Pizza Hut."
So we introduced a new tool for ordering, dubbed the "Flavor Finder."
Pizza Hut - Deliver the Flavor
[I helped craft the scripts, name the "Flavor Finder," and aided in primary & secondary research.]
The full book can be seen below: